About
We sell dates.
We also tell you
exactly which ones.
Almost everyone in this market says the same three things: original, imported, best price. None of it can be checked, and most buyers have been let down at least once. So we went the other way and started publishing the numbers instead.
graded individually
named on every pack
carry us on shelf
or added sugar
The principle
Premium is a claim.
A number is a fact.
Every variety we sell carries a grade sheet on its own product page. Growing region, harvest year, pieces per kilo, moisture, sweetness, skin condition, and a batch code that matches the one printed on the pack in your hand.
None of that is impressive on its own. It is simply information a seller already has and usually chooses not to share, because sharing it makes you accountable for it. That is the point. If a batch arrives and does not match what we published, you can see it, and you can send it back.
We would rather lose one order than have somebody tell people we overstated a grade.
How we think about it
Origin
Three regions, because no one country grows all of them well.
Most sellers here print a single country on everything and hope nobody checks. Our six varieties come from three different places, and we name the region rather than the country.
Al Madinah
المدينة المنورةAjwa, Amber, Mabroom and Kalmi all come from the palm belt around Madinah. Four of our six, and the ones people buy on name recognition.
Saudi Arabia · Harvest Aug – Sep
Al Qassim
القصيمZahidi country. Buraydah, in this region, runs the largest date market in the world. Our Zahidi is a cooking and everyday date, not a lesser one.
Saudi Arabia · Harvest Aug – Oct
Bam, Kerman
بم، كرمانMazafati is Iranian and we say so. It is wetter and softer than anything grown in the Hijaz, and it needs refrigeration.
Iran · Harvest Sep – Oct
Where we draw the line
Five things we will not do.
Most of these are normal in this category. That is why they are worth saying out loud.
No syrup or oil coating to make dull dates look glossy. If a batch looks tired, it is a tired batch and it does not go out.
The harvest year is printed on the pack. Last season’s fruit gets sold as last season’s fruit, at last season’s price.
Our product pages say nobody has reviewed them. We would rather show an empty page than a manufactured one.
Organic is a certification, not an adjective. Until we hold one and can print the number, we describe what is in the product instead.
Our Mazafati is Iranian. Saying Saudi across the whole range would be easier and would sell better. It would also be untrue.
On shelf